I dare you to try just one of Yaffa’s Joy snack squares. I find it nearly impossible – the taste is so yummy and a second square is so inviting. Yafa Faro produces the delicious and nutritious sesame-based treats from her 60-acre farm in Perkasie. They are vegan, gluten free, and preservative free. The ingredients are simple: tahini, sesame, dates, and a blend of grain and nuts.
The Market carries four varieties: Blueberry Hazelnut, Chocolate Cherry, Cranberry Pumpkin, and Goji Almond. A couple of new products will soon be introduced including a pocket sized snack that’s perfect for traveling. Yafa is excited about showcasing her new product exclaiming, “Such good nutrition, it will satisfy you for hours. It’s a shot of goodness.”
Sample Yaffa's Joy snack squares:
- Fun First Friday, October 7, from 5-8 pm
- Saturday, October 15, from 10am - noon
All Yaffa Joy's snack squares are discounted 20% in October.
Yafa creates her treats in her beautiful certified kitchen on her Bucks County property that overlooks the creek. The concept of “place” is important to Yafa. “The right environment is a big factor for me. I take it very personally – everything I do is handmade in the right environment. There’s a lot of attention and care that takes place in my kitchen and that’s why I think I have a good product.”
This foodie entrepreneur’s history fascinates me. Yafa arrived in the United States, by herself, at the age of 22, right after she finished her two-year service in the Israeli army. Her connection with the US began when she was 5 years old and started corresponding with a pen pal. “All my life I was writing letters. The exchange with my pen pal was about childhood and environment and the experience of being raised a different way.” The first six months of having settled in Manhattan Yafa worked as a waitress in a café in the West Village and then six months later opened her own restaurant in the East Village. The restaurant eventually moved to the Tribeca area before closing at the end of 2009.
After nearly three decades of owning and managing a restaurant Yafa was ready to relax a bit, and decided to move to her current location, the farm she originally purchased in 1993. “I never dreamt of moving here having been in the city for thirty years. It wasn’t easy, but now I’m really loving it and now when I go to New York I cannot wait to come back.” When asked if she misses being a restaurant owner Yafa responded, “I put all my imagination into the dishes – I was happy – but it was more work and less profit. The restaurant was a project of art and it involved so many things. It was a great run; I had a lot of recognition; but it was a lot of hard work and I don’t miss it. I like what I’m doing now.”
The kickoff of the Yaffa’s Joy business came quickly on the heels of relocating to Bucks County in 2010. Yafa says she started playing with the recipe while she had her restaurant, but didn’t have the time to begin producing because she was so busy doing everything else. “So when I moved here I started to play with the product ingredients that I grew up with and always loved. I came up with a recipe, something similar to what my mom used to make that I then perfected, and started selling at farmers’ markets. I was also learning about this whole area, the people, and what they like.” Now, in 2016, I asked Yafa what her plans are for expanding the business. Her response, “The business is small with huge potential. I think I would like to keep it small and local and just keep my hand in it forever.”
When I asked Yafa about she most values her response isn’t surprising. “I love taking care of people. When I had my restaurant I loved reaching out to people, feeding them and creating beautiful plates and a great atmosphere. I now say I keep reaching people through the shelf – just a different context.” Yafa went on to explain the various groups of people she wants to reach with her joyful products. “I’m thinking about “Cups of Joy” – little things kids can put into their school lunchbox that are affordable. I also want to reach out to older people who can’t easily chew. With my treats, they can chew through the sesame because it’s soft and nutritious. And I also want to take care of the new generation by giving them good nutrition in a snack without sugar. That’s my aim – to keep reaching and giving the best I can.”
We invite you to meet Yaffa at our Fun First Friday event, October 7, from 5:30 to 7:30 pm and sample a variety of her sesame treats, along with cider and apples from Solebury Orchards. There will also be live music and a wine tasting.
Another demo of Yaffa’s Joy is scheduled for Saturday, October 15, from 10 am – 12 noon.
And remember, Yaffa’s Joy is 20% off the month of October.
Learn more about the business at the Facebook page, www.facebook.com/YaffasJoy.