Written by Eileen Seiler
Lisa Leleu, founder of Luv Superfoods in Doylestown, was leading a hectic life as a toy designer and manufacturer. Stressed out, and plagued by migraines, she sought a lifestyle change along with a remedy for her headaches. Ruling out prescription drugs and their ominous side effects, Leleu began to research her condition, ultimately discovering that a food additive was the trigger. She eliminated the culprit from her otherwise healthy diet and her headaches disappeared. But LeLeu did not stop there. She harnessed all of her new found knowledge, creativity and passion for healthy food, wrapped it in chocolate and shared it with the rest of us.
“So many health issues are related to ingredients,” Leleu says. “People need to learn more about it.”
Leleu made the decision to scale back her toy business, focusing just on package design. She then pursued her certification as a health coach at the Institute for Integrative Nutrition in New York City and launched a website called Get Well America to educate people about the link between food and wellness. Already an experienced and innovative cook, Leleu wanted to demonstrate how healthy cooking and eating could be fun.
“I was already eating raw chocolate and creative in making recipes,” she said. “So I decided to make my own chocolate with as many superfoods as possible.”
A good friend of Leleu’s tasted the chocolate and expressed so much joy, that LeLeu decided to make it into a business. Now Luv Superfoods can be found in shops throughout the area such as Doylestown Food Market, where Leleu will hold a tasting on February 11 from 10 am until noon. Her products may soon hit the shelves of Whole Foods, which Leleu says will take her business to the next level.
Luv Superfoods uses all natural ingredients and up to five of the top ten superfoods such as raw chocolate, goji berries, coconut oil and hemp seeds. Leleu chose raw honey as a sweetener because of its nutritional value. She also incorporates almonds, cashews, macadamias, and hazelnuts, topping each chocolate piece with a nut to identify the flavor along with a sprinkle of hemp seeds, a rich source of essential minerals.
Luv Superfoods are lovingly made in Leleu’s professional kitchen at her home in Doylestown. She says that it takes approximately a week’s worth of time to develop a new flavor from researching the nutritional information to coordinating the marketing and, of course, perfecting the taste. When it comes to taste testing, there is no shortage of willing candidates, including her husband and two sons.
What new Luv Superfoods flavor is in the pipeline? Leleu says she would like to make chocolates infused with hemp oil, a proven anti-inflammatory that provides the perfect balance of Omega 3 to Omega 6 required by our bodies. She adds that her chocolates would contain only a portion of the minimum daily requirement for these nutrients.
Be sure to stop by Doylestown Food Market and get 20 percent off of Luv Superfoods all month long.