Disillusioned with the conventional commercial chocolate world, which couldn’t see past its peanut butter filling, Franklin Steck took matters into his own entrepreneurial hands to create a more delicious and nutritious future for us all. He founded VÖR and began making Nut Butter Cups from natural dark chocolate and filled them most generously with almond, hazelnut, cashew and sesame seed butters and sweetened with all natural local honey. There…it was done.
“I love chocolate and I love business,” says Steck. “I couldn’t wait until I could legally start a business.”
Steck’s love of chocolate began in his teens, when he would take the change he accumulated in the ashtray of his grandfather’s old Impala and buy chocolate bars. As the chocolate bar industry evolved, it became a game of numbers and Steck soon joined the 85 percenters, enjoying the pure, rich and rugged taste of dark chocolate. He began experimenting with chocolate and alternative nut butters, leaving peanuts to the unenlightened. When he took his almond butter creation to the fitness center, he sold out in no time…every time.
The secrets to VÖR’s goodness are many. The texture of the chocolate makes it last longer in your mouth; there is a LOT of filling inside; and the list of ingredients is short and simple.
“I took the large, delicious approach,” Steck says. “I believe I also am the first to do almond butter and the only brand that does cashew and hazelnut butters.”
There was a brief moment in VÖR’s history when operations stopped and Steck travelled for a bit and considered other career options. (He owned a Cross Fit gym for a while). But, as fate would have it, a café in Lansdale that had sampled his products started ordering by the case. He was back in the nut butter cup business and selling to other local businesses including Doylestown Food Market.
Steck says he is looking forward to breaking the boundaries and having VÖR become a national brand. In the meantime, he is working on projects to help other entrepreneurs get started in business.
“We want to take what we have learned and give it to other new companies,” he said.
Come and meet Frank and get your own sample of VÖR Dark Chocolate Nut Butter Cups at Doylestown Food Market on November 4th and 11th from 11am to 3pm. Enjoy 20 percent off on VÖR all month long!