Written By Eileen Seiler
The Tea Can Company Blends Artistry and Original ”tea”
A truly great idea never loses its potency; but sometimes it has to steep for a while before its ambition can be realized. Such was the case with Donna McCafferty. Her college project, a smartly designed tin for holding tea, aptly named “Creativitea,” sat on her office shelf for years until a lifestyle change carried with it the opportunity and inspiration to launch The Tea Can Company.
McCafferty studied at Parsons School of Design operates her own graphic design business. Over the years, she occasionally would present her advertising clients with gifts of tea in customized tins, all to rave reviews. At the same time, McCafferty was facing some personal challenges and started learning about teas as a way to reduce stress and foster wellness.
“Everyone was telling me, ‘You have to do something with this,’” McCafferty says. “So I resurrected my college project in high end fashion.”
The Tea Can Company now serves a wide variety of clients, creating custom canisters filled with premium teas for everything from fundraisers, corporate promotions and travel venues to weddings, special events and holidays. For example, you can find “Universiteas” created specifically for Penn State, Drexel and Rutgers among other schools. And, of course, there is Bucks Countea. McCaffrey also has done designs for the Philadelphia Museum of Art, the Philadelphia Flower Show and the Celtic Festival. Her most interesting request yet was to have her teas depicted on a poster promoting the recent movie, Me Before You.
Personalization is very important,” McCafferty says. “We can tie any event, logo or concept into something tea-related. It is a great marketing tool.”
The Tea Can Company also has a fundraising program in which non-profits can sell the products to raise money for schools, churches, foundations and organizations.
While the exceptional design catches your eye, the amazing tea inside captures the rest of your senses. McCafferty selects only the “best of the best” all natural teas from around the world for her collection, which includes 24 core flavors; some of a floral nature such as Hibiscus Flower and some more traditional teas like Earl Grey. She also offers a line of organic teas and some non-traditional options such as wine teas and her Candy Shop collection. The teas are packaged in biodegradable sachets and each brews two to three cups.
“Tea is a living plant,” McCafferty says. “We go through great investigation to really learn about the tea we choose. It is the part of the business I love the most.”
The Tea Can Company products also are available for sale at local farm markets and natural food stores like Doylestown Food Market, where McCafferty will be showcasing her teas on January 14th and 21st from 2 to 4 pm.
“Doing business locally is a win-win situation,” she says. “We believe in supporting our community.”