I had the opportunity to interview Serena Apichella, Marketing Manager of Wild For Salmon, headquartered in Bloomsburg, PA. Wild For Salmon products are made from sockeye salmon sustainably caught in Alaska. All the products from the salmon burgers to smoked salmon spreads contain organic ingredients, have no fillers, and except for the ravioli are gluten-free. The Doylestown Food Market carries an array of products and all are discounted 20% during the month of April in honor of our highlighted Producer of the Month.
Taste Wild for Salmon products at the Market
- Saturday, April 2 from 10:30am to 12:30pm
- Saturday, April 16 from 10:30am to 12:30pm
Wild for Salmon products are discounted 20% in April.
Steve and Jen Kurian, husband and wife, are the co-owners. They started commercially fishing sockeye salmon in Alaska in 2002 and started selling in 2003. The business has been housed in their current facility in Bloomsburg, PA that includes a store, offices, kitchen, and freezer space since 2011. As many other start up businesses often begin, Jenn and Steve initially sold out of their garage. June and July is prime sockeye salmon season. When not in Alaska, both owners are back in Bloomsburg processing and handling their catch.
Serena provided additional background information for how the business began: “Steve took a job in Idaho after college working for the state in forestry. His landlord was a sockeye fisherman in Alaska and invited Steve to fish with him in the summer. Steve in turn invited Jenn, an elementary school teacher at the time, and together they had an experience they both fell in love with. The next year they returned and brought back a cooler of salmon for friends and family. They also sold some at a local farmers market and people went ‘wild for salmon’. That’s where the name came from and the rest is history.” Serena added that at that time there weren’t any good sources of wild caught seafood in the area so a gap was filled.
Serena has been with the company for four years and says there are so many reasons why she loves her work. “We’re like a little family here; we call ourselves ‘the crew’. I get to work with like-minded people every day; people who are very foodie oriented and have the same environmental values. Plus we’re all very outdoorsy people.”
When I asked Serena what inspires her and the others she had a quick response: “As a business we’re all very passionate about spreading the word about wild caught sustainable seafood. We think it’s something everyone should have access to. It is so nutrient rich, delicious, and healthy for you.” She also explained the company’s value on being transparent with their customers about their products. “If you have any questions we’re very straightforward. We will talk to you over the phone, or by email. We’re very open about our business because we are the fishermen.”
Fishing in Alaska is another passion everyone in the business shares. “Sustainable fishing is written right into the state constitution. That’s very important to us. That’s one of the reasons we love fishing in Alaska.” In closing Serena added, “We’re trying to get involved in the GMO labeling and also raise awareness with our customers on this issue. When our customers shop, we want them to know the difference between the fish they see in front of them - what is wild caught, farm raised, and genetically modified - so they can make an informed choice.”
Here’s a fun note to end with: The annual Wild for Salmon Fishtival at the Bloomsburg store is Saturday, August 27 from 9 AM – 3 PM. The Fishtival is a way to celebrate another fishing season with lots of tastings and fun events. What a delightful day trip – mark your calendars!
You will have two opportunities to sample the delicious Wild for Salmon products at the Market: Saturday, April 2, and April 16, from 10:30 – 12:30.
And remember, all Wild for Salmon products are discounted 20% throughout the month.